Picks / Automation
Best tool to automate lead follow-up without code
One pick, one backup, real prices from our database. Rankings are not for sale.
Make
Make is our pick for automatic lead follow-up. When a form, ad or booking brings in a lead, a Make scenario can save it to your sheet or CRM, send a personal email or text, alert you, and send a reminder later if nobody replied, all in one visual flow with branches. The free plan is enough to build and test it. Zapier is the backup if you only need one simple step.
Free plan: Yes. Paid plans from $9/month (Core, as shown with annual discount). Confirm on the official site.
- Starting price
- $9/month (Core, as shown with annual discount)
- Free tier
- Yes
- Skill level
- beginner
Last verified: 2026-10-15
Setup guide
- List where leads come in: your site form, ads, or bookings.
- Create a Make scenario with that source as the trigger.
- Add steps: save the lead, send the first reply, notify yourself.
- Add a delay and a follow-up message for leads who don't respond.
- Test with a fake lead, then switch it on.
Free plan: Yes. Paid plans from $9/month (Core, as shown with annual discount). Confirm on the official site.
Zapier
Automation across thousands of apps with AI agents. Good for: Simple app-to-app automation.
- Starting price
- Not verified — check current price
- Free tier
- Yes — page says: “Free forever $0 /month Start automating with AI…”
- Skill level
- beginner
Last verified: 2026-10-15
Visit Zapier ↗ Full Zapier profile →Prices change; confirm on the official site before paying. How we rank.